How Spotify Predicts What Music You Ll Like
Spotify has downright scary accuracy when it comes to putting music you like into daily mixes and the Discover Weekly playlist. It’s a brilliant system because it generates revenue for both Spotify and its artists, while keeping users entertained. But if it wasn’t so consistently good, none of that would even matter. For over a decade now, online music platforms have been chasing this custom playlist dream. Streaming services such as Pandora and iHeartRadio have attempted versions of it to varying levels of success, but none seem to nail it quite like Spotify....