How Marketing Leaders Can Turn Social Media Into A True Growth Engine
Consider how social media is often perceived as strictly an awareness and perception play or as having only a moderate impact on a company’s overall performance. We’ve all experienced executives who still believe that social media is only used for reposting blog content. In reality, social media serves a number of business functions that directly impact growth. Data from the 2021 Sprout Social Index™ further illustrates the influence that social media has on a business’ bottom line....