How Different Generations Use Social Media
Success on social media starts with defining your target audience. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation. We’ll also share some insider tips on how to impress each generation to ensure your social media campaigns are consistent hits. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition, which we’ll reference throughout....