How Netflix Measures Viewing Figures
In the past decade, Netflix subscribers knew little about how streaming trends affected the larger picture. The streaming service giant has always been protective about its methods of measuring viewership. As the list of streaming services continues to grow, however, Netflix’s executives have decided to be more transparent about the process. An October 2019 letter sent to a UK parliament committee reveals that Netflix uses three categories when measuring viewing figures: “starters,” “watchers,” and “completers....