How Elite Brands Win March Madness Marketing
Although picking the perfect March Madness bracket is nearly impossible, millions of people complete the legendary ritual each year and tune into the live games. The famous NCAA tournament draws in die-hard fans and bandwagon supporters alike. And what would March Madness be without brands getting in on the hype? This year, a 30-second spot during a Final Four game is up to $2 million, with total ad spend breaking away above $1 billion....